Fix My Hog New Video Series helps sales of aftermarket parts and accessories

Customers who work on their bikes tend to spend more money on accessories, parts and supplies than those who rely on someone else to do the work for them. So how much would your parts, supplies and accessory sales increase if more of your customers could learn to do.

Fix My Hog has produced three critically acclaimed do-it-yourself Harley-Davidson® motorcycle maintenance DVDs, and released their first ever DVD series designed to show riders how to enhance the look and performance of their Softail®/Dyna® and touring model motorcycles. Modeled after their earlier videos, which gained rave reviews from both the public and critics for their easyto-follow format, the newly released Bolt-On Performance and Accessory DVDs feature footage of trained mechanics performing and explaining each upgrade in detail. Filmed in a professional motorcycle repair shop, each three-DVD set is crammed with more than six hours of valuable instruction, interviews and insider tips.

By adding high-performance bolt-on components and accessories, riders can customize their motorcycle’s look and amplify its performance, turning any bike into the ultimate riding machine. Fix My Hog has teamed up with leading aftermarket manufacturers to show riders how they can install Barnett’s Performance Scorpion clutch, Mikuni’s carburetor kits, Dynojet’s Power Commander, Dynojet’s Thunderslide & Jet kits, SuperTrapp’s SuperPak exhaust systems, and Wimmer’s custom air intakes. They can also learn how to improve a motorcycle’s look by watching a mechanic install Barnett’s braided throttle and clutch cables; Goodridge braided brake lines; Barnett’s polished outer primary cover; HHI’s chrome front ends & calipers; Headwinds custom headlights; DakotaDigital custom gauges and more. Aftermarket companies now consider video installation guides as a replacement or enhancement to the current printed manuals. Fix My Hog’s SuperPak installation was even featured in SuperTrapp’s booth at the V-Twin Expo in Cincinnati, Ohio.

The Fix My Hog videos leave nothing for the imagination. Riders will see every step of the procedure at hand and nothing will be left for interpretation. This in turn will lower those non-profit technical calls to your shop and reduces product returns. The Fix My Hog video installation guides will also promote sales. Rather than lose a sale because of the added installation cost, customers can now see a cost savings by doing the installation themselves and having the video walk them through the complete installation process.

These DVDs are based on the same concept of the earlier Fix My Hog releases, and boast clear, digital-quality viewing and crisp sound. The long-lasting DVD format allows the viewer to advance chapter by chapter or scene by scene; viewers can even pause to see a clear, static image in detail, and they are far easier to follow than a printed manual.

The video series is the creation of Dennis Santopietro, who says, “We get emails every day asking us why we made the Fix My Hog DVDs. It’s easy, I’m an avid motorcyclist and Harley-Davidson owner so I created the DVDs to fill a niche. I thought it would be great to have DVDs that would make motorcycle maintenance and performance enjoyable. Manuals and installation guides can be daunting, but actually watching the procedure makes it easy to do it yourself. I’m thrilled with the response we’ve received! Many riders are now working on their own bikes, having fun, and saving money to boot. Whether you sell Harleys or just the accessories for them, our DVDs make a great addition to your motorcycle shop.”

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